Mayblack Media Consulting is focused on helping you build a better bottom line. With over 20+ years of hands-on experience running large and small organizations, we know how to optimize your organization and improve results. We have three main areas of focus: 1. Acting as a liaison between you and your advertising agency by removing the workload from you or someone you have designated to handle the relationship inside of your organization. This saves time and money and allows you to focus your time and energy on running/growing your business. 2. Improving process, work flow and logistics through organizational optimization. We show you how to remove silos, improve communication and place performance responsibility and accountability with the right stakeholders. 3. Can your team articulate it's goals and strategies in an effective manner? Do your leaders know how to motivate managers and seller? Our performance management expertise will help your team build effective strategic plans and coach/teach for maximum performance. We'll make your leaders better at hiring, retaining and recruiting the best people, while ensuring that goals; milestones; compensation plans and processes are all managed for success.
Our team has more than 100 years of collective advertising experience working on local, regional, national and international media planning and buying in both the traditional and programmatic media channels. Connecting businesses to consumers has never been more challenging. The advent of social media, media consumption over multiple screens and devices and the myriad of content choices available to your potential customers can be overwhelming. At Mayblack Media Consulting we have the experience and successful track record you seek to create active and engaged fans of your company. We know how to re-aggregate the audience in a way that is targeted and efficient. Our service is centered around acting as a liaison between you and your agency of choice and/or running a process to select an agency to save you thousands of dollars, to hold them more accountable and to let you focus on what's important - running your business.
Knowing how to aggregate a target audience for your goods and services is only half the battle. The true test lies in what you are communicating and the relationship that exists between you and your current/potential customers. Side by side with establishing the proper media implementation plan is proper messaging. With my years of strategic planning experience, oversight of branding campaigns and usage of market research, we can engage your key leaders/stakeholders in robust strategic/creative conversations that drive consumer activity and create value for your customers. Mayblack Media Consulting will get buyers to your door by using the right message at the right time the right way. We'll help you establish that all-important value proposition and insure that you stay on point, on brand and top of mind to your target audience.
Big data, dashboards and a seemingly endless array of new products and services are available to help you run your business more efficiently. But are you structured and organized in a way that allows you to take full advantage of the knowledge and information available to you and your key leaders? Mayblack will analyze and make recommendations regarding your organizational structure, data/dashboard outputs and sources, as well as the bandwidth usage/capabilities of your users. We focus on logistics, decreasing in-box "stress" and streamlining operations, which allow you to manage performance and generate more revenue. Organizational optimization is a major component of helping you build a better bottom line.
Many people confuse process management with performance management, and while they are linked together the two are very different. If yours is a sales-based organization with aggressive goals and targets, you need to have leaders that can remove obstacles and deliver results. High performing teams have a sense of ownership, respect and trust in the companies and leaders for whom they work. Effective strategic plans with well-thought out goals and milestones are keys to success. Mayblack will develop your leaders into stronger contributors and create a more results-oriented, bottom-line approach to growing revenues and customers.
We tap into over $1 million in annual research resources to inform our media strategy and leverage best-in-class partner integrations to efficiently execute media plans.
Mayblack Media Consulting
We provide a variety of consulting services including Advertising, Marketing, Performance Management and Organizational Optimization.