I see people get “stuck” quite often. Many times it is because they lack the confidence and conviction to make the best decision possible. Instead, they focus on the “perfect” one. I am not sure a “perfect” decision actually exists. I do believe we miss opportunities to make sound, less than perfect decisions, which cost […]
In my previous post, I talked about how local TV (broadcast and cable) needs to explore ways to work together. They could provide an enhanced, expanded local media footprint for local advertisers and client partners. It’s been/being done on a national level through integrated stacking. It is also the best way to combat outside, national, […]
It’s up to us as leaders to build a culture of expectation. This culture should be well understood by our sales force and repeatable over time. Over the years I’ve tracked, monitored, coached and taught leaders about maximizing performance. One thing stands out in leadership team strategy; there are no highly successful “accidental” sellers. Leadership […]
Management Tip At Mayblack Media Consulting our number one management tip is “95% of the selling process is within your control; the only mystery should be getting a yes or a no.” So many times we see sellers that are lost and overwhelmed. They don’t have a plan and believe that making a sale is […]
Many leaders struggle with performance management versus process management. The two are very connected but also very different. You have to get the process right to better focus your time, energy and efforts on what really matters – performance. Performance Management Versus Process Management Gather your leaders and make a detailed list of the daily activities […]