I see people get “stuck” quite often. Many times it is because they lack the confidence and conviction to make the best decision possible. Instead, they focus on the “perfect” one. I am not sure a “perfect” decision actually exists. I do believe we miss opportunities to make sound, less than perfect decisions, which cost […]
In my previous post, I talked about how local TV (broadcast and cable) needs to explore ways to work together. They could provide an enhanced, expanded local media footprint for local advertisers and client partners. It’s been/being done on a national level through integrated stacking. It is also the best way to combat outside, national, […]
Local television needs a face lift. I don’t mean new graphics or sets. I’m not talking about finding a hit show or rolling out another newscast. What I’m talking about is something bolder, broader and much more far reaching. There are TWO strategic moves that local broadcasters AND cable/satellite companies could do to make local tv […]
It’s up to us as leaders to build a culture of expectation. This culture should be well understood by our sales force and repeatable over time. Over the years I’ve tracked, monitored, coached and taught leaders about maximizing performance. One thing stands out in leadership team strategy; there are no highly successful “accidental” sellers. Leadership […]